National cabinet to discuss Medicare, hospital funding; robo-debt inquiry continues

As regular readers of this blog will know, national cabinet is meeting at 9am in Canberra.

State and territory leaders are due to start arriving in the next little while and we’ll be sure to bring you any comments they make before the meeting.

In the meantime, the Grattan Institute’s Professor Stephen Duckett – a member of the government’s strengthening Medicare taskforce – was on Radio National to talk about what kind of reforms are needed.

Professor Stephen Duckett.Credit:Jeremy Piper

He said the $250 million in funding flagged by Labor during the federal election campaign isn’t enough to fix Australia’s healthcare system.

Host Patricia Karvelas wanted to know: How much, then, is actually needed?

Here was Duckett’s response:

Well, the College of GPs and the AMA say they want $2 billion tomorrow. Obviously, that’s not going to happen. But I think we are talking about a billion or more going into the primary healthcare system over time.

I think it will take a couple of years for the foundations to be established. So maybe going into the next election the government ought to be making a commitment to put a lot more money into the system.

Why companies shouldn’t air their dirty social issue washing in public

“It’s great that the corporations are adopting this but let’s remember where the real credit goes,” Rhodes says. “The heroes are the citizens who make change from the ground up.”

Corporate support for climate change, the #MeToo and Black Lives Matter movements have been embraced, but some companies have been called out for hypocrisy.

Nike advertising featuring Colin Kaepernick.Credit:AP

RMIT University marketing lecturer Dr Amanda Spry says Nike’s slick “Dreams Crazy” advertising campaign featuring former NFL quarterback Colin Kaepernick was contrasted with a lack of black people on the company board. Proctor and Gamble’s razor brand Gillette tackled toxic masculinity, but its campaign was described as virtue signalling because the company charged higher prices for women’s shavers than it did for men’s.

Rhodes points out that women who have accused men in significant positions of power of sexual abuse and violence are the ones who have courageously faced ferocious scrutiny and put their careers at risk. Likewise, the African American protestors have battled for decades, risking their lives on the streets, to campaign for their civil rights. Qantas may have supported same-sex marriage, but its executives didn’t have to face the risk of physical violence in a street march. “Corporations might amplify [a social issue] and cash in, but we have to remember that real political change comes from citizens,” Rhodes says.

Flare tower of Woodside’s Pluto LNG plant in WA with an Indigenous rock engraving of an echidna in the foreground.

Spry defines woke washing as inauthentic brand activism – when a company takes a stand on a social/political issue such as gender equality, racism or climate change, but fails to back it up with their actions and values.

“This is the new frontier of corporate social responsibility,” she says. “Brand activism is more controversial and polarising.

“It comes down to perceptions of authenticity. Are you walking the talk, are you practising what you preach?”

Woodside Energy presents itself as sensitive to Indigenous culture, but has faced criticism over its treatment of sites containing Aboriginal rock art. “That sits in stark contrast to them offering their employees the choice of whether to work on Australia day,” Spry says.

A Woodside spokeswoman says the company works closely with Aboriginal elders and Indigenous communities, showing respect for their culture and values. The company’s approach to the environment, she says, is based on science and complies with environmental laws and regulations.

“Peer-reviewed research has not identified any impacts on Murujuga rock art from industrial emissions associated with liquefied natural gas production,” the spokeswoman said.

Telstra says it engages on topics that matter to people and which are aligned to its purpose and values. “When we do say something, we also take action,” a company spokesman says. “Reconciliation is one example”.

PwC Australia’s head of people and culture Catherine Walsh also says her firm’s policy is in the spirit of reconciliation with First Nations peoples. “Better understanding of each other and our complex national identity and history is essential to creating the inclusive culture we aspire to at our firm,” she says.

Australian Retailers Association chief industry affairs officer Fleur Brown says Australian consumers expect companies to act in a more socially and environmentally responsible way. They were increasingly calling out and boycotting businesses that don’t walk the walk.

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Spry lists outdoor clothing company Patagonia, recycled toilet paper producer Who Gives a Crap and the HoMie, not-for-profit street clothing enterprise which supports young people who are homeless, as examples of organisations that have backed up their claims with action. Dutch chocolate maker Tony’s Chocolonely, which campaigns against slave labour in the industry on its packaging, is another.

Clothing brands including boohoo have campaigned on gender equality while exploiting female textiles workers, Spry says. The company denies the accusation, saying it ensures that the workplace rights of the people who make its clothes are protected. “We talk to our customers about important issues such as gender equality and will continue to do so in future,” a company spokeswoman says.

Claire Braund, executive director of Women on Boards, says companies need to get their own house in order before they jump on the bandwagon. The Australian Shareholders’ Association judges the merits of a company’s stand on a social or political issue on a case-by-case basis. “What is appropriate for one company may not be for another,” chief executive officer Rachel Waterhouse says.

“Companies that take positions that are popular without them being closely aligned with [their] culture, values, and practices will inevitably be found out,” she says. ”Reputational damage would be worse than not taking a position in the first place.“

With trust declining in the ability of governments to solve economic and social problems, Waterhouse says pressure has grown on companies to take a more active part in addressing social issues including climate change, sexism, racism and modern slavery.

In his recently published book Woke Capitalism: How Corporate Morality Is Sabotaging Morality, Rhodes argues that woke washing is a mere symptom of a deeper problem that could potentially weaken democracy. He says a decrease in state intervention and the growing power of corporations since the 1980s has contributed to their influence on significant political issues. But while companies are interested in climate change, sexism, racism and identity politics, they have shown little or no interest in the housing crisis or massive wealth inequality in an age of billionaires.

“They are not going around saying they are trying to increase the minimum wage,” Rhodes says.

“We have CEOs whose payslips look more like ransom notes. If corporations ever had two main social responsibilities, one is to pay tax and to provide decent and meaningful employment to people. That isn’t happening.

“The kind of politics that gets highlighted are things that either support or don’t interfere with corporate interests. That’s not democracy, it’s closer to feudalism.”

The notion of being politically awake – woke – harks back to the 1960s when civil rights activist Martin Luther King spoke about being aware of social and political change. This notion of being woke went viral during the Black Lives Matter movement and has been misappropriated to disparage progressive political causes. Rhodes warns people need to be woke to woke washing.

As he describes it, the substantial debate is not between the left and the right. Democracy is where the real struggle lies. He fears for the very system that allows us to have political differences. “That is what is potentially at stake here,” he says. “That’s what worries me more than where a CEO makes fairly inane gestures about Australia Day.“

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Definition of content marketing strategy: What does it mean to be a content marketer?

The purpose of content marketing is to engage and maintain an audience through the creation and sharing of relevant videos, articles, podcasts, and other media. This strategy establishes authority, increases brand awareness, and keeps your company top-of-mind when you’re ready to sell what you offer.

Content marketing strategies establish your brand as an authority and build trust with your customers by creating and sharing content in different ways. Inbound marketing, also known as content marketing, is an effective way to retain customers. It attracts and strengthens customer loyalty.

What is a content marketing strategy?

The development and dissemination of useful, relevant content to current and prospective customers is part of the content marketing strategy. This content communicates professionalism and shows that the company is valuing its customers.

Content marketing is a way to build and maintain relationships with potential and current customers. Your audience will be more inclined to consider your company as an advocate for their success and to offer valuable advice and guidance.

How do content-based marketing strategies benefit you?

Businesses can reap the benefits of content marketing in many different ways. A content marketing strategy that is well executed can help businesses in many ways.

Benefit	Description
Increase your online visibility	Content strategies can be used to attract customers and visitors to your website. This is especially important when users are always looking for answers. Your website and social media pages can be more visible online if you offer informative, educational content on a topic that interests them.
Increase your leads	Content marketing can help increase traffic. You can increase leads by educating potential customers. This builds trust with them and makes it easier for them to buy from you.
Loyalty is key	Marketing and business loyalty is vital. The more loyal customers you have, the more they will make repeat purchases. Content that educates customers can build trust and make them see you as an authority.
Improve authority	You can improve authority by creating content. Content can not only build trust but also position you as an authority on a topic.

What does content marketing strategy mean?

Content marketing can help your business attract customers, present your products or services to potential buyers, close deals, and make them feel valued.

It is essential to provide the correct content for each stage of your sales cycle, from awareness to consideration to purchase. This may sound complicated but it is actually very simple.

This is how content marketing works in every stage of the sales process to help companies engage customers and make them sell.

Awareness Stage

Your content must be focused on your target audience at the beginning of the sales cycle. You have the greatest chance to engage with your audience by writing about their problems, questions, and challenges. The awareness stage content should include how-to and educational advice. Your selling should be saved for the consideration or closing stages. This stage is best for articles, blogs, e-books, and videos.

Stage of consideration

Content should be a mix of marketing and useful information during the consideration phase. The content should inform the reader on which features and functions they need, as well as how different features can be used to meet their specific needs. Your content must be relevant to the products and services your company offers.

This stage has the best content:

• Case studies.
• How-to articles.
• How-to videos.
• Checklists and worksheets.

Final stage

When a prospect is ready to buy, content marketing can play a crucial role. You can concentrate on selling at this point, provided you keep your message clear and not just about the quality of your products or services.

The central message should revolve around your knowledge and expertise as well as the unique benefits you offer.

This stage has the best content:

• Case studies.
• User-generated content.
• Buyer’s guide.
• Video of product.
• Research report

Content-based marketing strategy: How do you get started?

It can seem overwhelming to market content, but that doesn’t mean it has to. Successful content marketing campaigns should be easy to manage and long-lasting. These steps will help you get started.

Identify your audience

You need to know the preferences, priorities, and challenges of each reader before you can create content. You can choose one or two segments to focus on if you know the details. If not, create profiles for your prospects and audience members before you start.

Choose the best formats

You need to choose the right format for your sales stage. It is also important to consider what format will be most effective in showcasing your value. This may be a video for some or a checklist for others.

Your content will be judged by its quality. Find the best resource to do this job, whether it is internal or external. No matter who created it, hire an expert proofreader before you send it out.

Decide how to distribute

You can post it on your website, email it, or even print it out for events. You should start with “where” your audience will be. Then, choose the formats that work best. An example of this is an article that you can send by email. A checklist, worksheet, or pitch guide on social media are good options.

Select a schedule that is sustainable

After identifying your audience and the most effective formats to use at each stage of the sales cycle, you can create a plan for the short term (3-6 months). You don’t have to be ambitious when creating a content marketing strategy. The plan should be realistic and achievable based on budget and available resources. You can track how much time it takes to make each piece of content, so you can plan your day around that.

Use best practices

Clear writing is essential to convey compelling content. It should not contain any jargon you or your colleagues will understand. You should include step-by-step instructions. The best content should be concise, useful, and actionable.

Content marketing and SEO

Good prospects will find your business easily through content marketing. Search engine optimization (SEO) can help you increase your success.

The post Definition of content marketing strategy: What does it mean to be a content marketer? appeared first on Agile Marketing Systems Inc.

Five Steps to Create a Great Marketing Plan Strategy Template

If you do not have an annual marketing plan it can be difficult to plan. It’s almost impossible to estimate the amount of budget that you will need for all the hiring and projects you might encounter in a given year.

We have compiled a checklist of things to add to your plan. These are some helpful tips that will help you grow your business. We’ll start by learning how to make a marketing strategy and look inside a top-level plan.

Marketing Plan Template: What does it include?

Market plans templates are often very specific to show the market you work in. It can also reflect whether your business is selling to consumers or to other businesses. Here are some elements that every marketing plan should include:

1. Summary of Business

The business summary is a brief summary of an organization for your marketing strategy. It includes

Item	Description
Name of the company	Companies that don’t operate under their company registered name use a trading name, trading name, or business name as a pseudonym.
It’s where it is headquartered	Corporate headquarters (HQ), is the place where key management, support, and managerial staff of a company are situated.
Its mission statement	The mission statement can be described as an action-based statement that identifies and describes the organization’s purpose, goals, and services to customers.

2. Business Initiatives

You can segment your goals by using the Business Initiatives section of a marketing program. You should avoid including big-picture initiatives from companies, as these would be found in business planning. The marketing projects should be described in this section. This section should also include details about the projects’ goals and methods of measuring them.

3. Analyze Customers

This is where you will conduct basic market research. This section might not be as difficult if your company already has done extensive market research.

This element will allow you to describe your industry and buyer persona. The buyer persona describes your ideal customer in a fictionalized way. It focuses on the following traits:

• Age
• Localization
• Titular
• Goals
• Personal challenges
• The pains
• Event triggers

4. Analyze Competitors

When it comes to solving problems for their buyers, they have options. They can choose from the type of solution and providers available. You should also consider the strengths and weaknesses of your competitors, as well as any gaps that they might fill. These could include:

• Positioning
• Market share
• Offerings
• Pricing

5. SWOT Analysis

The Business Summary of your marketing plan also contains a SWOT analysis. This is a summary that identifies the strengths, weaknesses, and opportunities for the company. You should be patient when writing your SWOT analysis for your business. It will most likely be based on the market research you have done in the previous sections and your strategy.

6. Market Strategy

Your Market Strategy is a description of how your company will approach the market using the information in the sections above. Your business will offer buyers something that isn’t offered by your competition.

This section of a marketing plan can include the seven Ps.

• Product
• Prices
• Place
• Promotion
• People
• Process
• The physical evidence

7. Budget

The Budget section of your marketing plan should not be confused with the product price or any other financials. The budget is the amount of money that the company has allocated to the marketing department in order for them to achieve the goals and initiatives outlined above.

You should determine how many expenses are involved in your marketing budget. Then, decide what you will spend it on. Examples of marketing expenses are:

• • Costs of outsourcing to marketing agencies and/or other suppliers

• Software for marketing

• Promotions with a payment
• You can host or attend events

8. Marketing channels

 

Your marketing plan should include a list listing your channels. Your company may promote the product using ad space. However, it will be your marketing channels that publish content to educate your customers, generate leads and increase awareness about your brand.

This section is for you if you plan to publish on social media. The Marketing Channels section in your marketing plan will help you map which social media networks you would like to create a page for your business, the purpose of this social network, and how to measure success. This section is meant to show your bosses and others that the channels are going to help grow your business.

9. Financial Projections

After analyzing your budget, and determining which marketing channels to invest in them, you can create a budget plan based on anticipated ROI. You can then create financial projections for the next year. While they won’t always be accurate, these projections can aid in executive planning.

Strategies for Marketing Plan Template: The Advantages

Strategic marketing uses what you already know to help create a plan. The Strategic Marketing Plan covers all areas of marketing, including tactics, strategies, resources, timelines, and responsibilities.

The Strategic Marketing Plan helps you to define your goals and provides direction. It is impossible to improve what you don’t measure. Therefore, measurable goals will be crucial for the success of your plan.

A strategic marketing plan is useful for many reasons, such as

• It clearly defines the mission of the company and sets realistic goals and targets that are consistent with it within a timeframe and in accordance with the organization’s capabilities.
• Communicate these goals and objectives with the target markets.
• It helps to feel ownership over the plan.
• This gives a picture of how the company is different from other businesses.
• Analyze the strengths and weaknesses of your business, as well as the opportunities and threats.
• By focusing resources on key priorities, you can ensure that the company makes the best use of its resources.
• This provides a baseline from which to measure progress and allows for informed changes when necessary.
• To reach a consensus on where the company is headed, it’s important to consider all opinions.
• This gives the company a better focus and results in greater efficiency and effectiveness.
• Bridges employees/employees/managers.
• Strong teams are built on both the boards and within the employees/employees.
• This is what keeps leaders on the right track.
• Planners feel great joy and sense of purpose, particularly when they are working together towards a shared vision.
• Productivity increases through increased efficiency and effectiveness
• Solves major business problems
• It is important that all involved know what their roles are and when. People will know their roles when there is a clear plan.

What are the benefits of a Marketing Plan Strategy Template?

The plan can help you maximize the return on your marketing investments, making it one of the best ways to grow your company. A Strategic Marketing Plan will allow you to measure how effective each tactic is for your particular business. It’s not worth wasting money on marketing that doesn’t work. Also, you will be able to determine what works for your company so that marketing professionals know what to do and what they can do to help grow your business.

Strategic Marketing Plans are essential to shorten your sales cycle and maximize the return on marketing investment. You can target specific customers and measure the results to increase your chances of getting them back.

 

The post Five Steps to Create a Great Marketing Plan Strategy Template appeared first on Agile Marketing Systems Inc.

How to Create the SEO Content Marketing Strategy You Have Been Looking For?

SEO (search engine optimization) and content marketing are the two most essential tools for modern marketers. These two strategies aren’t very often discussed together.

An SEO content marketing strategy is a great way to take your marketing efforts to the next level. It is essential to develop an integrated marketing plan if you are looking for the most out of digital marketing campaigns. You will need content marketing and SEO to work together.

It is important to develop an SEO content marketing strategy. This will ensure that both are in sync. We’ll be diving deeper into SEO and content marketing in this article.

Next, we will discuss how these elements work together for your company’s benefit. Then, we will walk you through how to create your SEO content marketing plan.

SEO (Search Engine Optimization): Content Marketing: What is it?

Let’s begin by explaining what SEO is. SEO is the act of getting organic or unpaid website traffic through search engines. Search engines such as Google or Bing all have search engine result pages.

The pages provide search results for users according to keywords and phrases that they have entered into the search engine. The relevance of these results to search engine users determines how they are ranked. Businesses aim to rank content using keywords and phrases relevant to their audience through SEO.

How can SEO help your content marketing strategy?

Your business’ online visibility can be improved by optimizing its site and contents for search engines. Many consumers begin the purchasing process by searching relevant keywords on Google or other search engines.

Ranking for the right keywords will help buyers in need find your brand. Your content does not determine your search engine rank. Your SEO can also be affected by other factors, both on-page as well as off-page. This includes your website architecture and inbound links to your content. We will be focusing on SEO’s content marketing component in this article.

How do you create an SEO content marketing strategy that is successful?

Keyword research is a key element of SEO content marketing. To find similar brands on search engines, your business must research keywords and phrases. These topics can be used to create content that ranks for keywords in search engine results pages.

You should look beyond the obvious terms and broad keywords when you do keyword research. They will be more competitive, which can make it difficult for you to rank higher on Google. You should instead focus on long-tail phrases and keywords that are more precise to help you attract more traffic. This can be done using the Google Keyword Planner.

What is Content Marketing?

The digital marketing strategy of content marketing involves the creation of valuable and relevant content that helps you to attract leads. The content you create is targeted at your audience and aimed to drive some kind of action from customers. It may not be possible to sell every time the desired action is taken.

You might encourage customers to get an ebook or set up a consultation to help them move down the marketing funnel. You can use a variety of pieces to increase leads for your company.

You must first create content that is relevant and useful to your target audience. Marketing content isn’t always about selling. Your audience should find the content valuable.

Here are some SEO and Content Marketing Strategies:

Your small business can reap the benefits of content marketing in many ways. You can’t just write content. The next step is to promote it among your audience. Second, content marketing is about promoting your content on different channels such as social media.

You can establish a relationship with leads by getting your content to the right people. Your content marketing should be about building relationships with customers and leads. By demonstrating your knowledge, content can help build trust. It also provides useful information to help the customer make better purchasing decisions.

Content that is appealing to buyers should be created at every stage of the buyer’s journey. All buyers, from those just beginning to search to those ready to purchase.

What do SEO and Content Marketing have in common?

Social media and email marketing are two of the most popular ways for businesses to market their content. They are powerful marketing tools that could be a great addition to your marketing plan.

These channels are not always reliable and you cannot guarantee the success of the content that you promote.

SEO, on the other hand, can increase your chances of reaching consumers in their most pressing moments. Consumers today turn to Google when they have questions about products or services.

You must provide the correct content to consumers at the right moment if you wish to reach them in their times of greatest need. SEO and content marketing are the best tools to help you reach your customers.

What Does Content Have to Do with SEO? Step by step

The best method to increase your search engine optimization is content marketing.

1. You can increase your search engine visibility by creating targeted keyword and phrase-focused content.
2. This way, a user can search for relevant topics to your brand and find your content via Google.
3. You can then build trust and a relationship with your customers.
4. You get free exposure online if your content is well-respected on search engines.
5. This can increase brand awareness and drive relevant traffic to your site.
6. You have more conversion opportunities the more traffic you bring to your website.
7. Search engines such as Google allow you to reach more leads by combining SEO and content marketing.

SEO and content marketing: What’s the difference?

Although content marketing and search engine optimization are different strategies, it is important to not view them in isolation. They are not mutually exclusive, they work together for the common good. They may have different opinions, but you cannot separate them.

SEO	Content Marketing
SEO is more technical than content marketing. Although this is the way these terms work together, it doesn’t mean they don’t overlap. Each one can have an impact on the effectiveness of another. Without great content, search engine optimization is not possible. SEO can help you get your business and content in front of more people.	Without SEO, it is almost impossible to find the right audience for your content. Every content marketing activity should include SEO. This is the best way to ensure that your content marketing strategy succeeds. Your SEO will improve with content marketing. Content marketing builds authority.

The post How to Create the SEO Content Marketing Strategy You Have Been Looking For? appeared first on Agile Marketing Systems Inc.

How to become a digital marketing strategy consultant?

It’s a rewarding career choice to become a digital marketing consultant on your own. This is a highly-sought profession and you can work remotely from your own home.

Online marketing professionals who are highly skilled and certified can make more than $100K a year. They offer digital consulting services for companies or agencies that need it. You will then learn:

1. What are the expectations of online marketing consultants
2. What skills are required.
3. How to improve your skills
4. How to Find Clients
5. How much you could make.

An experienced digital marketer, a digital marketing consultant, is responsible for promoting or marketing products and services of businesses using all possible online marketing channels.

The job of the digital market strategist is to plan and oversee the implementation of the strategy in order to increase brand awareness and traffic.

Is there a difference between a Digital Marketing Manager, Specialist, or Consultant?

These are the main differences between digital marketing consultants and marketing professionals:

Digital Marketing Consultants	Marketing Professionals
Consultants are self-employed, and not employees of companies. A digital marketing consultant‘s main function is to create a marketing strategy for the company and oversee the efforts of other marketing professionals in implementing it. Most digital marketing consultants are paid by the hour, or for a project. They don’t usually have a set salary.	An expert in digital marketing is one who is better at it than other professionals. As part of a team, a digital market specialist is responsible for digital marketing. An agency’s digital marketing manager oversees a group of digital marketers. Digital marketing freelancers are self-employed. They offer marketing services directly to companies or agencies.

How to become a successful digital marketing consultant?

These are the essential skills that will make you a digital marketing consultant who is successful in 2023.

Search Engine Optimization (SEO).

If you are looking to make a career out of digital marketing, it is essential that you have a solid understanding of SEO. A crucial step in any digital marketing campaign is to learn how SEO can improve visibility for a site on search engines.

Your job as a consultant is to oversee your SEO team and create an SEO campaign which can produce real, measurable results. This is translated to higher rankings in the search engines and increased organic traffic.

If you are concerned that you do not have the best SEO skills, then you should get specialized training.

Paid advertising and marketing

Paid advertising accounts for a large percentage of online business marketing budgets. You will as a marketing consultant maximize the return on investment (ROI), for each dollar you spend on advertising.

This task will be completed successfully if you understand the different PPC platforms, including Google Ads and Facebook Ads.

These are three of the most popular PPC networks, but it is important to be aware that you can also use Twitter Ads and Pinterest Ads.

Working with large advertising budget companies is the best way to learn PPC. You will need the right skills to manage a $100K budget per month, and $10K is not enough.

You will be able to build confidence and a portfolio that can support campaigns with higher budgets, which means more revenue for your business.

Social Media Marketing (SMM).

An excellent digital marketing consultant must be able to utilize social media as a selling channel.

Social networks, especially Facebook, were once considered less crucial for conversions in the past. However they’ve proven to be more important over time.

It is important to understand how to create campaigns that drive traffic to your website from social media. You also need to learn how to use their community building features to increase brand awareness and customer engagement.

Content marketing

A large part of your time is spent managing content, in addition to budget management.

These can include website content, such as case studies and blog posts. Ad copies, social media posts and content that will be published on other sites as guest posts or sponsored material.

You will need to have experience in designing a content strategy that can be used for all your content requirements. Content strategy is the foundation of any content marketing campaign.

Email marketing

Many companies don’t know how to build a successful email list. If you are able to offer this service to them, both of your businesses will benefit.

You will need to be familiar with email marketing to make it a successful sales channel.

If this is a skill that you are lacking, then start studying basic and advanced email marketing concepts.

Conversion optimization

Only conversion optimization can increase revenue without increasing traffic.

You can immediately bring benefits to your business by becoming a conversion optimization specialist. This automatically leads to higher fees and the possibility of taking on more projects.

A company might sell a product for $5000 at a 1.5% conversion rate. You can raise the conversion rate from 1.5% to 2.5% and generate additional revenue. This will allow you to gain more business.

The post How to become a digital marketing strategy consultant? appeared first on Agile Marketing Systems Inc.

New owner takes reins of Port Sydney general store

David Schwartz is the friendly face behind David’s General Store in Port Sydney.

He took the business over in May 2022 and says he is truly amazed at the friendly vibes and welcoming people in the community.

“I didn’t even know where Port Sydney was,” said Schwartz. He said he checked out the area, particularly Mary Lake, and the general store when it was for sale, and liked the possibilities.

He’s added a pizza menu and said he uses top ingredients and is amazed at how good he’s getting at making those. “Who knew?” questioned Schwartz who said he retired from the fast-paced automotive parts industry and wanted to find something else to do, something he could put his name on and make his own.

“This store has a lot of history going as far back as 1911. Now we are the new owners. Since opening the store the town has embraced my store with tremendous support. I have added a lot of new product selections to complement the store and the needs of the town. Our Pizza is the talk of the county all made fresh here. Also we make baked goods like cookies, brownies, and now bagels. Our breakfast sandwiches are also turning heads especially when we put them on our bagels with local farmed eggs, real cheddar cheese and enough bacon to choke a pig lol,” wrote Schwartz in an email introducing himself. He’s also added smoked meat sandwiches.

Schwartz said he wants to focus on buying local ingredients. “We bring in a lot of local meats and local pierogies, we deal lots with locals… This is what my concept is: If I’m dealing with the locals, the locals will respect it and deal with me.”

Schwartz explained that he lives with his wife in Tiny Township. His wife works in Toronto and comes up on weekends and now they have a store in Port Sydney, which should make it interesting but he’s committed to making the business a success. “People need to see my face and feel my heart,” he said adding that he hopes to be the place where everybody knows your name.

David’s General Store is located at 653 Muskoka District Road 10 in beautiful Port Sydney.

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